How to Be Successful With Bulk SMS Marketing
Are you looking for a way to increase your business revenue? If this is the case, you should implement a bulk marketing campaign. Bulk SMS marketing is a cost-effective way of reaching your prospects with offers for your business. The open rates of SMS messages are over the roof. Studies indicate that the open rates for SMS texts are higher than that of email. This means SMS marketing is more effective than email in many cases.
However, with SMS marketing, you have to convey your message in a short space; 612 characters. You should carefully craft your content to ensure that you provide value in the 612 characters. If your SMS is too short, you may not be able to provide all the details you would like to your audience. On the other hand, if the SMS is too long, you risk boring your target market. This is why taking time to craft the perfect message is important.
Timing is Crucial for Success
Timing is an important aspect to consider when implementing a bulk SMS marketing campaign. To know the best time to send a marketing message, think of your business. For example, restaurant owners may want more customers during the lunch hours. Thus, it will be prudent to send SMS messages just before noon. When sending your SMS messages, make sure they will be relevant to what your audience is doing. For instance, people are usually thinking of where to go for lunch a few hours before midday. You can register more sales when you send your messages to them at that time.
The Key Elements of Great Options
If you are a bar, the best time to send marketing messages through bulk SMS would probably be at the end of the working day. Many people may be thinking of unwinding at the end of a long day at work. As they are trying to figure out what to do, your message on an offer in your bar would make them act. Both you and your customers will benefit from the marketing message. You will make more sales while the people will have a place to go to; your bar.
The Ultimate Guide to Messages
There are also some days when sending messages would not be ideal. For instance, most consumers do not respond well to marketing messages sent on Mondays. On the day, majority of people are usually busy after being out of work during the weekend. It is also important to consider the time when you will be sending the bulk SMS messages. For example, sending SMS messages to your customers at 3am is likely to make them unsubscribe from getting messages from your business.
To have a successful bulk SMS marketing campaign, think like a consumer. Send your messages at a time when people are more likely to be receptive to them.