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All You Need to Know About SEO and Web Development Poorly designed websites work contrary to the principles of the digital marketing sphere. The fact that a website is appealing to look at doesn’t warrant the important fact it has been designed to follow the conventional standards required by the digital marketing world. A website that fails a search engine optimization audit test is a candidate for redesign and should be subjected to a design paradigm that will guarantee that revenue losses are prevented. Here, we will form the basis for a discussion on how a good website design should be done to warrant that the website conforms to SEO standards. To begin with, you ought to be sure that your design will guarantee maximum detection by search engines. Search engines have the capability of detecting the friendliness of your website based on the content available in your web pages. As a good ideal, your website content ought to be easily reachable by search engines so that it is listed high in the user search results. When this is done, your web page will not pose any challenge to the search engines and will thus be said to be friendly to them. Next, you ought to have a domain that is in step with your key business operations. In cases where there are subdomains, all the subdomains should all point back to the main domain. The server hosting your website should also have enough memory to support as much traffic as possible so that user requests are serviced promptly. Websites that respond slowly will turn away traffic since internet users want to get results for their queries in a way that doesn’t waste their time.
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It is also key that you ensure that your web pages are easy to access by the web crawler. The easiness of access of your web pages by a web crawler is mostly affected by the way your data is indexed in your website. As a good practice, indexes ought to be created by use of text content as opposed to the use of graphical content. This is due to the fact that text is easy to read by search engines and therefore results of textual nature will always be registered higher in the search engine results unlike the video or image indexes.
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Lastly, how you intend the structure of your website to be will also influence how well your web pages will be customized for easy detection by search engines. In this regard, it is required that the information on your site is chronologically arranged into groups and subgroups. In this arrangement, related information is gotten from a single drawer and thus giving leads to internet users on how to find additional information to their query results.