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General Articles

What is Database Marketing?

What is Database Marketing?

Database marketing can be one of the most important tools in a company’s armory. Why? Random mail-shots and mass telephone calling may have their place in some circumstances but they are approaches that are rapidly being …

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General Articles

The 6 Benefits of Using Recruitment Software

The 6 Benefits of Using Recruitment Software

Many recruiters think that they can run their business using simple applications such as Excel and other spreadsheets. It’s easy to overlook other solutions since these applications are so easy to use. However, …